SEO And Link Building – The Best Approach

In the contemporary digital business, e-commerce companies worldwide always want to increase the number of visitors to their websites. They do it by improving their ranking in search engine results. The more traffic they receive from these search engines (Google), the more business volumes they accumulate. You will find several options to improve your domain authority and rankings. SEO link-building techniques are the most effective methods to optimise your website ranking. Let us discuss what approach is essential to provide effective SEO services in Dubai in the forthcoming content.

What Is SEO Link Building?

In the online marketing domain, link building refers to directing others to add links to your website on their web pages. It is one of the ways business enterprises perform SEO optimisation. When a prominent search engine like Google identifies these links on other websites, it instantly recognises them and mandates for your website’s relevance. Consequently, this performance invariably boosts your site’s rankings in search engine results.

However, you may find several options to build links for your website and prompt it to rank higher than your rivals. Some procedures are dependable, but you must take precautions while choosing these options and avoid ineffective methods. Therefore, you should remain updated occasionally on changes in the SEO industry.  

What Are the Advantages of Link Building?

SEO and link building are some of the most vital steps to rank your business website optimally. The reason is that the link-building process helps search engines decide the authenticity and relevance of your content. 

When an e-commerce platform tries to build links from other websites, it reveals the positive intent of other visitors to your content as they respond by linking back to it. Alternately, this entire activity enables search engines to ascertain what topics are trending and popular. It allows them to filter and demonstrate respective outcomes for searches.

What Are the Different Categories of Backlinks?

Presently, you may find two types of backlinks that every SEO agency might follow:

• Dofollow Links: These involve those links that shift authority to your business website when visitors click on them. 
• Nofollow Links: They do not pass on any authority. Even so, they can be quite effective in several other ways. 

Google has significantly improved as businesses are excited to enter a new year with new vigour. After assessing them thoroughly, it is now well-equipped to detect spammy or manipulative links and only unquestioningly trust the backlinks. Therefore, if you want to rank higher in SERP (Search Engine Results Page) and capture more organic traffic, you need a well-conceived strategy. It will assist you in gathering superior backlinks duly validated by Google algorithms.

Top 11 Link-Building Strategies to Rank Higher in SERP

Several SEO strategies can help international digital businesses get links from other reliable websites by the best SEO agency in Dubai. The following details will reveal a few of the most trending and trustworthy organic schemes that will allow you to revive the process of getting backlinks as a routine affair. Before that, you need to ensure the maximum visibility of your website.

1. Begin with Keyword Research

If you want other sites and visitors to discover your website, content, and corresponding link. In that case, first, you should determine the nature, frequency and intensity of keywords people search for in Google. You may get assistance for this inquiry from top-notch tools such as SEMrush and Ahrefs. Alternatively, you may seek help from Ubersuggest and Google Keyword Planner, which will unfold your desired requisites. 

2. Apply Keywords in Anchor Text  

It is always heartening for an online business that it has found a genuine backlink opportunity for its website. However, the concerned business entity must confirm that the keyword usage should be in the anchor text once it builds links to its website. Anchor text refers to the hyperlinked text that spurs the relevant content. 

This action will help improve your website’s justification and prompt it to rank higher in Google SERP. It will also open up the avenues for other websites linking to your pages, resources and blog content as they may go through at least the top five articles while performing research.

3. Initiate Consistent Link Building

Link building is a critical aspect of your SEO strategy. Therefore, you should seriously perform it and consider it a regular practice. It demands your continuous commitment to meaningful results. Once you go forward and practically start building and developing your link portfolio, you will observe that you have sowed the seeds of your web tree to grow and mature to give the fruits of success that you had imagined as a startup.    

4. Build Backlinks from Pertinent Sites

The following points of relevancy are to be noted:

• Relevancy of the Content Topic of the Other Website: The websites you are backlinking must carry content that identifies with your website’s topic. Accordingly, visitors who click through from those legitimate sites can understand why they are witnessing your content on their mobile or computer screens.
• The Relevancy of the Websites for Backlinking: Though your topic should be compatible with your website, you must ensure the other site’s DA (domain authority). In other words, you need to check the significance of a specific website in terms of search engines. The higher the prospects of DA, the greater the link value you receive.

Further, confirm that these links are not paid links, as Google penalises sites with multiple paid links unless those paid links belong to reputed global e-commerce platforms like Amazon.

5. Develop Infographics and Effective Visual Assets 

Videos and infographics are trending tools on social media platforms like Twitter, FaceBook, Linkedin, Pinterest and Instagram. Infographics and videos are more suitable in the present digital scenario because you can use them in articles and blog posts and share them on social media platforms like Pinterest. Only you need to ensure they are readily understandable and link back to your website, or any other site, for that matter, where people have their interests. This strategy is being used by most of the SEO companies in UAE

6. Create Worthwhile Content

This nature of content reproduction is user-friendly and embedded in websites and their content pages. So, it’s time you integrate and consider the concept of content marketing in your business strategy for collecting your desired ROI. The quality of the content should be as per the prescribed guidelines or the preferences of your target audience to allow for optimal backlinking. Publish what the people prefer!

7. Implement Influencer Marketing

The concept of influencer marketing will surely spill over in the coming year as a well-accepted SEO tool! Influencers will contribute to reaching potential buyers if they are uncomfortable using offline or online conveniences. Influencers also build backlinks because they include them in their social media accounts. It happens when they share their valued experiences when writing for your website and quote references from your articles. It will attract fresh backlinks as there will be an organic drive of more web traffic, favourably impacting your ranking.  

8. Give Weightage to Guest Blogging

Today, SEO experts and service providers consider guest posts to be the most productive alternative to garnering backlinks to commercial websites from other similar websites. The guest posting is user-friendly and does not demand intricate technical acumen and coding skills.

You must find a niche and email them the intended blogs. If the guest posts are appropriate to pitch for its product or services, the concerned website will publish your content and give you credit for creating it. However, any eminent website usually allows for two backlinks per guest post.

9. Conduct Competitions and Provide Incentives

Another productive method to generate backlinks is to host competitions among your target audience and offer giveaways. This way, you provide opportunities for your audiences to win a reward. Doing this lets you share your link with their social media followers or casual site visitors. This tactic is one of the most effective ways to trigger attention and, in turn, build backlinks.

10. Focus on Local SEO

Local SEO aims to optimise any website for local keywords and subsequent ranking in local search results. It materialises when a web visitor inserts a local keyword in the search box. Those results that have been optimised for that pertinent probe are displayed first. 

Thus, this action has two objectives: to optimise the business website for local keywords and successfully rank those particular keywords when a local search is in progress.

11. Ensure a Mobile-Friendly Website

Finally, if you want your site to rank higher than before and receive positive backlinks, you should religiously make your website mobile-friendly. Smartphones enable your site to load faster without hassles and reach your intended customer base promptly and without interruptions. You can use mobile-friendly Test Tools introduced by Google. These tools are free of cost and user-friendly. You must put your web address in the device, which will display a score to scrutinise!  

Conclusion

These details will help you get exposure on how to trigger backlinks for SEO and rank higher on search engine results pages. As you explore avenues for link building, the most befitting thing you can do is go through the mentioned chronology of SEO and link building for a successful online business.

Runtime Solutions (P) Ltd. offers various SEO techniques to get backlinks from other websites. Our exclusive services include quality content management, planning social media campaigns, developing mobile apps and plenty of digital innovation to rank you higher in the global competition. Contact your SEO consultant in Dubai now